AI-Models

Google cuts introduction price for Gemini 3.7 Flash by half

3 min read

TL;DR Too Long; Didn’t read

On August 13, 2026, Google released the AI model Gemini 3.7 Flash, increasing the hit rate in internal programming tests from 34.4 to 43.6 percent. The introduction price drops to $0.75 per million input tokens. The associated app Gemini Spark remains blocked for users in the EU, UK, and Switzerland.

A robotic arm with a glued Google logo types code on a keyboard, in front of a door with a blue EU star circle symbol that remains closed. Image generated with GPT Image 2

Key takeaways

  • Google releases Gemini 3.7 Flash three weeks after the predecessor model 3.6 Flash.
  • Internal benchmarks for software engineering rise from 49.0 to 65.3 percent (DeepSWE).
  • Output tokens cost $3.75 per million until the end of the year, after which the price doubles.
  • The app Gemini Spark remains blocked in the EU, UK, and Switzerland.
  • Developers access the model in Germany via Google AI Studio and the API.
  • The flagship model Gemini 3.5 Pro is further delayed due to poor test results.

Google has released Gemini 3.7 Flash, a new AI model with significant advancements in programming and agent tasks. The introductory price is $0.75 per million input tokens, half of what it was at the launch of its predecessor Gemini 3.6 Flash. Users in the EU, UK, and Switzerland are currently excluded from the new AI agent app Gemini Spark with the model.

Benchmark values significantly increase for programming tasks

Google released Gemini 3.7 Flash on August 13, 2026, as the company states in the official blog – just three weeks after Gemini 3.6 Flash. The value in the programming benchmark FrontierCode rises from 34.4 to 43.6 percent, and for lengthy software engineering tasks in the DeepSWE test from 49.0 to 65.3 percent. The model also improves in web development (WebDev Arena, Elo rating from 1538 to 1588) and in understanding complex PDF documents (GDP.pdf benchmark, from 22.0 to 34.0 percent). The model adapts better to obstacles, clarifies intentions when needed, and follows instructions more precisely than its predecessor. At the same time, the company has updated the safeguards against misuse for chemical, biological, radiological, and nuclear purposes as well as for cyberattacks.

Introductory price halved by the end of the year

Until December 31, 2026, Gemini 3.7 Flash costs $0.75 per million input tokens and $3.75 per million output tokens. Starting January 1, 2027, both values will double to $1.50 and $7.50, respectively. The introductory price thus undercuts the launch price of Gemini 3.6 Flash by half. In the automation of business processes (AutomationBench), the value rises from 17.0 to 30.4 percent – an area that particularly responds to the price per token with a high volume of recurring tasks. With this step, Google joins an industry-wide price competition: Just in July, OpenAI reduced the prices for its model GPT-5.6 by up to 80 percent.

Gemini Spark remains blocked for the EU for now

The app Gemini Spark, Google’s AI agent for end customers, now runs with Gemini 3.7 Flash and is available in more than 160 countries for subscribers of Google AI Pro and Ultra. The European Economic Area, the UK, Switzerland, and Nigeria remain excluded. The specialist portal PPC Land suspects regulatory requirements such as the EU AI Act and European data protection as the reason for the exclusion; Google does not provide an official explanation. Developers and companies in Germany can still access the new model: through Google AI Studio, the Gemini API, and the platforms Vertex AI and Gemini Enterprise, Gemini 3.7 Flash is regularly available. Thus, only the new, independently operating consumer app is affected, not access for professional applications. The exclusion fits into an already known gap: Google’s flagship model Gemini 3.5 Pro is further delayed due to weak internal programming tests, and a new date has not been set.

It will be crucial whether Google lifts the app ban for Spark in 2026 or permanently refers European users to the developer tools. For IT departments in Germany, the current situation means that while they can utilize the lower prices and better benchmark values through the programming interface, they are currently not allowed to offer the finished consumer product to their customers.

Frequently asked questions

Is Gemini 3.7 Flash available in Germany?

Yes, via the Gemini API, Google AI Studio, and Vertex AI. The new consumer app Gemini Spark remains blocked for users in the EU, UK, and Switzerland for now.

What does Gemini 3.7 Flash cost?

$0.75 per million input tokens and $3.75 per million output tokens, valid until December 31, 2026. After that, both prices will double.

What distinguishes Gemini 3.7 Flash from Gemini 3.6 Flash?

Significantly better values in programming, web development, and document benchmarks, such as a jump from 34.4 to 43.6 percent in FrontierCode.

Why is the flagship model Gemini 3.5 Pro further delayed?

According to Bloomberg, internal programming tests are falling short of targets. A new launch date has not yet been set.

How is the competition reacting to the price cut?

OpenAI cut prices for GPT-5.6 by up to 80 percent in July. The price competition among the major AI providers is thus intensifying further.

Sources (4)
  1. Introducing Gemini 3.7 Flash (Google)
  2. Google Debuts New Gemini Flash While Top AI Model Still Delayed (Bloomberg)
  3. Gemini 3.7 Flash launches three weeks after last model, live in Spark (9to5Google)
  4. Gemini Spark blocks EU and UK users as Google adds 160 countries (PPC Land)

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