AI-Economy

Nvidia seals acquisition of Hugging Face for $12.93 billion

3 min read

TL;DR Too Long; Didn’t read

Nvidia acquires Hugging Face, the largest platform for open AI models, for $12.93 billion. The completion is scheduled for the first half of 2027, and an antitrust review is still pending. Nvidia CEO Jensen Huang assures that the platform will remain open and that Nvidia computing power will not become mandatory. Developers still fear a gradual preference for Nvidia chips.

An Nvidia logo sticker presses down like a seal onto an oversized Hugging Face smiley sitting on a signed contract showing the figure $12.93 billion. Image generated with GPT Image 2

Key takeaways

  • Nvidia acquires Hugging Face for $12.93 billion, about $11.9 billion of which goes to the owners.
  • Up to $1 billion secures employees who switch to Nvidia as a retention bonus.
  • Completion is not scheduled until the first half of 2027, with an antitrust review still pending.
  • Jensen Huang promises: Nvidia computing power will not be mandatory for Hugging Face.
  • Critics compare the deal to Microsoft's GitHub acquisition and fear a gradual preference for Nvidia chips.
  • Hugging Face had previously rejected a $500 million offer from Nvidia in 2025.

Nvidia has finalized the acquisition of the open-source provider Hugging Face for $12.93 billion. The chip company is paying around $11.9 billion to the current owners and up to one billion dollars as a retention bonus for employees who transition to Nvidia. This is the second-largest acquisition in Nvidia’s history.

Nvidia pays nearly twelve billion dollars to the owners

Completion of the acquisition is according to Forbes scheduled for the first half of 2027. It is still subject to the approval of competition authorities. For Nvidia, this is the second-largest acquisition in the company’s history, after the roughly $20 billion acquisition of Groq’s assets at the end of last year. Hugging Face says it has more than 18 million developers and over 200,000 companies as users. The platform hosts more than three million models, 500,000 datasets, and one million applications. As beckmann.ai reported at the end of August, Nvidia initially valued the purchase at $12.9 billion. That was almost three times Hugging Face’s last official valuation of $4.5 billion from 2023. In between, Bloomberg even reported a figure near $14 billion, before both companies settled on the lower final amount. For Hugging Face, this is the largest single deal in its history, after the company had previously raised a total of around $395 million in venture capital.

Huang promises open access without an Nvidia requirement

Nvidia CEO Jensen Huang stated in the company’s official blog post that Hugging Face will remain “an open platform for the entire AI ecosystem.” Users will not need Nvidia computing power to build or deploy models and will retain freedom of choice between models, frameworks, cloud providers, and chip platforms. Hugging Face CEO Clément Delangue explained the move to CNBC as a matter of necessary growth: the platform needs more computing power, more support, more collaboration, and more visibility. That is why they sought out Huang. According to Delangue, Hugging Face was already approaching profitability before the acquisition. According to industry outlet The Information, the platform recently posted annualized revenue of $150 million. Nvidia itself says it is one of the largest contributors on Hugging Face and has already published more than 500 open models and 250 datasets there. Delangue also gave CNBC a concrete target: the platform’s user count should grow from 18 million today to 100 million within two years.

Developer community fears favoritism toward Nvidia chips

In developer forums, the deal is being compared to Microsoft’s 2018 acquisition of GitHub. That deal steered many software developers toward the Azure cloud platform. Critics fear a similar pattern at Hugging Face: Nvidia could tilt search results, default settings, or model optimizations toward its own graphics chips and disadvantage competing systems such as AMD’s ROCm or Intel GPUs. According to an analysis by Yahoo Finance, some developers are already discussing an independent alternative platform for models and training data. Charlie Dai, an analyst at market research firm Forrester, sees Nvidia gaining a stronger position with developers, model distribution, and the community as a result. He still advises enterprise customers to watch for deeper integration with Nvidia’s own tools and optimization frameworks. Hugging Face had previously turned down a $500 million investment offer from Nvidia in 2025, because co-founder Delangue was wary of the influence of a single investor. According to the Nvidia blog post, the existing founding team of Delangue, Julien Chaumond, and Thomas Wolf will bring its expertise to a larger stage at Nvidia.

What remains open is how the antitrust review expected around 2027 will turn out. Nvidia’s attempt to acquire chip designer Arm for $40 billion failed in 2022 after objections from several competition authorities concerned about the neutral standing of a central piece of industry infrastructure. Whether Huang’s openness commitments satisfy regulators and the developer community will only become clear once Nvidia actually makes decisions on default settings and visibility on the platform after the deal closes.

Frequently asked questions

When is the Nvidia acquisition of Hugging Face expected to be completed?

Completion is scheduled for the first half of 2027. Until then, the deal must still pass approval from the relevant competition authorities.

Will Hugging Face have to run on Nvidia hardware in the future?

No, according to Nvidia CEO Jensen Huang, using Nvidia computing power remains voluntary. Developers should still be able to choose freely between clouds, frameworks, and chip manufacturers.

What will happen to the Hugging Face founding team?

Delangue, Chaumond, and Wolf will remain on board according to Nvidia and are expected to bring their expertise to a larger stage. Employees who switch to Nvidia will also receive shares from the retention bonus pool.

How does the deal differ from the 2025 investment offer?

In 2025, Nvidia offered around $500 million for a minority stake, which Hugging Face declined. Now the chip company is acquiring the entire company for more than 25 times that amount.

Will anything change on price for existing users in Germany and the EU?

So far, no price changes have been announced. Free basic access as well as existing Pro and Enterprise plans are expected to remain unchanged worldwide, according to Nvidia and Hugging Face.

Sources (4)
  1. NVIDIA to Acquire Hugging Face – NVIDIA Blog
  2. Nvidia Is Acquiring Hugging Face For Almost $13 Billion – Forbes
  3. Hugging Face approached Nvidia's Huang weeks ahead of $12.9B acquisition, CEO tells CNBC – CNBC
  4. Nvidia's Hugging Face Acquisition Is Logical, Ambitious, and Headed Straight Into a Minefield – Yahoo Finance

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