The Tel Aviv start-up Catch opened its AI-powered office assistant to customers on September 2, 2026. For $99 a month, the software handles calendar management, email processing, and phone calls on behalf of executives. Alongside the launch, the company announced a seed funding of five million dollars.
Software books appointments and makes phone calls independently
Catch is designed to not only suggest administrative tasks but to actually complete them. According to an announcement from the industry account TestingCatalog on X, the software books and reschedules appointments by directly contacting the other party via email. It also independently calls restaurants, medical practices, hotels, and airlines, navigating through hold queues and automated menus until a person answers. Drafts for emails are sent only after a user has confirmed the intent. Additionally, a spoken daily overview summarizes what is upcoming and offers to take action directly. Travel booking is still in a testing phase and explicitly requires prior approval.
For professionals, this means in everyday life: A callback to customer service or a last-minute appointment change can be delegated via a short message to the assistant, without having to wait in the hold queue. Comparable automation has so far mostly been offered only by individual functions of established office tools. For example, Copilot in Outlook suggests appointments along with agendas but still leaves the confirmation to the users. According to its own representation, Catch goes a step further and independently completes entire processes, from booking to calling.
Five million dollars secure the expansion of the start-up
Catch was founded by Israelis Nir Sabato and Yoav Ramon. Sabato previously worked as an investor at Entrée Capital and in strategy at Fiverr and BLEND, while Ramon worked at the start-ups Hi Auto and Nym. The seed round of five million dollars was jointly led by Entrée Capital and Pitango, with Seedcamp and Factorial Capital also participating as investors, as reported by the portal Tech Startups. Among its clients, Catch lists companies such as HubSpot, OpenWeb, and Frontegg.
According to its own statements, the assistant has already booked more than 12,000 appointments, delegated over 20,000 tasks, and processed more than 200,000 emails. This corresponds to an average of several dozen completed tasks per paying account. Sabato succinctly describes the company’s ambition: The assistant should not suggest or summarize tasks but complete them. With the launch, Catch joins a growing field of executive AI assistants for messaging and phone, which also includes the iMessage-specialized Poke.
Access runs through existing accounts, data is located in the USA
Those who want to use Catch sign up with an existing Google or Microsoft account and then connect channels like Slack, WhatsApp, iMessage, email, and phone. An additional app is not required. According to the company, the setup takes just a few minutes. The regular rate is $99 a month, plus a free trial period of ten days. The company does not specify a region where Catch would not be available.
For handling company data, Catch refers on its own website to a SOC 2 Type II and a CASA Tier 2 certification. According to the company’s statements, the data is stored on servers in the USA, and Catch excludes training foreign AI models with customer data. It remains unclear how this US hosting aligns with the European General Data Protection Regulation – an independent review of the security promises is still pending.
It will be crucial whether executives actually entrust the software with calls to business partners and customer contacts or whether trust and liability issues limit the use to simple calendar tasks. With several funded competitors in the same market segment, it will also quickly become apparent whether executed rather than merely suggested tasks remain the decisive advantage in the competition for office automation.
